Row of five branded Batak Pro reaction games on a corporate exhibition stand

Brand Activation Game Hire

Equipment people can play, photograph and remember: reaction walls, prize mechanics, racing simulators, branded food stands and photo booths for exhibitions, launches, roadshows and staff activations.

Choose the equipment first, then plan the finish

This page is the place to browse equipment that works well in an activation. Our separate branding service explains the process: artwork and brand guidelines, visuals for sign-off, in-house print, application before the event and removal afterwards. Booking a game and branding it are related decisions, but they are not the same thing.

Start with the job the equipment needs to do. A Batak Pro or Whack a Mole creates a quick scored challenge. Crack the Code, Plinko and the Prize Wheel put a giveaway at the centre. The Racing Car Simulator gives you head-to-head laps and a leaderboard. The AI Photo Booth and Social Media Photo Booth give visitors a branded image to take away.

Practical ways to use the range

  • Fast scored challenges

    Batak Pro, Batak Lite, The Vault and Whack a Mole all give the player a clear result. Short rounds suit busy stands, while a written leaderboard gives visitors a reason to return later in the day.

  • Prize-led interactions

    Prize Wheel, Plinko, Crack the Code, the prize crane, Gashapon, Grab a Grand and Ballnado each reveal or award prizes differently. See our prize and promotional games for help choosing the right mechanic.

  • Visible branding surfaces

    Plinths, backboards, cabinet panels, button surrounds and digital overlays can carry campaign artwork. What is practical depends on the product, so we produce visuals against the actual unit before anything is printed.

  • Shareable takeaways

    The photo booths create digital images, GIFs or boomerangs with branded overlays. A pick 'n' mix stand or prize machine gives the visitor something physical to take away instead.

Work already delivered at major venues

At NEC Birmingham our bookings have included Batak reaction games and branded leaderboards, plus Prize Crane and Racing Car Simulator combinations. At Manchester Central we have supplied Giant Buzz Wire, Giant Operation, Giant Labyrinth, Crack the Code and Pick 'N' Mix equipment on exhibition stands.

At ACC Liverpool past stands have used the Gold Bar Challenge with a Magic Selfie Mirror, and a combined Prize Crane, The Vault and leaderboard setup. These are useful examples because they show the range: one compact challenge can work, but a coordinated group of games can create a complete activity area.

How Our Branding Works
Giant Buzz Wire with a full-height Lenovo branded panel

Planning the space and the interaction

Send us the stand plan, venue, opening hours and expected footfall. We can then look at the playing space, queue position, access route and power, rather than recommending a game that blocks a gangway or takes too long for the audience. Most electronic units use standard mains power; several mechanical or battery-powered games need none.

For a broader view of trade-show equipment, browse exhibition games. For reflex-led competition, see reaction and interactive games. We also deliver regularly to ExCeL London and Olympia London.

Brand activation questions

Is this page the same as your branding service?

No. This category helps you choose the equipment. The branding page covers artwork, sign-off, printing, application and removal. Once you have a shortlist, we can quote the suitable branding surfaces on each product.

Which games work for a busy exhibition stand?

Start with a short round and a simple instruction. Batak, The Vault, Whack a Mole and the prize mechanics are easy to understand from the aisle. The right choice still depends on your floor space, likely queue and what you want a visitor to do after playing.

Can several products share one campaign look?

Yes. We can apply coordinated artwork to suitable plinths, panels, backboards and digital outputs. Send the stand plan and brand guidelines so the visuals can be designed around the actual package.