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Product Launch Games

Prize wheel fully wrapped in Takis campaign artwork

Product Launch & Activation Games

Our kit carries your campaign artwork rather than ours, which is what matters on the days when people need to remember whose event it was.

The brief is usually different

An exhibitor wants leads. A launch wants the campaign to land, and the measure is whether anybody can describe the thing afterwards. That pushes the job towards how the kit looks and what happens after somebody plays, rather than how many people you can process in a day.

Most of what we own was designed with branding panels in mind, which is the practical reason a launch tends to end up here. A game with a flat back board, a header and two side panels gives your designer four surfaces to work with, and at that point it stops looking like a hire unit and starts looking like something built for the campaign.

Around 95% of it is our own stock

Why owning the kit matters on a launch

When we brand something, we are cutting vinyl for a machine that lives in our own warehouse and comes back to it. That means we can put artwork on surfaces a rental broker would not touch, and we can do a test fit before your date rather than finding out on site.

It also means the answer to "can you change the header between the Manchester leg and the London leg" is usually yes. Roadshows are the awkward case for most suppliers because the kit is out for three weeks and the artwork needs to change twice. Ours goes out and comes back to the same building each time.

Branding service and costs

Whack a Mole game with a full-width HP branded header and front panel

Games that take artwork well

These are the prize mechanics and the photo kit, which between them cover most of what a launch is trying to do. Prices run from £395 to £595.

Grab a Grand
From £595
Ballnado Grabber
From £595
Prize Crane Arcade Grabber
From £495
Giant Gashapon Capsule Vending Machine Hire
From £495
Prize Wheel
From £395
Plinko
From £395
Crack the Code
From £395
Electronic Wheel of Fortune
From £425
360 Photo Booth Hire
From £595
AI Photo Booth
From £695
Social Media Photo Booth
From £495
Gold Bar Challenge
From £395

Campaigns we have built for

Amazon have run our kit as the Peak Tour Challenge and an FC Batak Challenge. McVitie's, through Pladis, used a Team GB Win Training Tech build. Takis had a Prize Wheel wrapped in full campaign artwork, HP had a Whack a Mole with a branded header and front panel, Stiebel Eltron had the Gold Bar Challenge done in their colours, and Zip Water put their artwork on a Crack the Code safe. Staysure, Locta and Towmate have all had Giant Buzz Wires branded, and Collect Plus have had both a Whack a Mole and a Grab a Grand in their colours.

Charities we have built for include the Alzheimer's Society and Prostate Cancer UK, where the constraint is usually that the artwork has to work at a distance and the mechanic has to be gentle enough for a mixed-age crowd.

Launches and activations land at the same venues as everything else. Branded prize games have gone into the Motorpoint Arena in Nottingham and the Royal Highland Centre, and full branded stands into the NEC and ExCeL.

Prize mechanics worth thinking about early

The mechanic decides your prize budget, so it is worth settling before the artwork. A grabber or a gashapon machine has a controllable win rate, which suits a launch where you have a fixed quantity of samples to give away. A prize wheel or Plinko is chance-based and reads as fairer to a crowd, but the stock goes down quickly. Crack the Code is the outlier, because you decide how many codes are live and can run it as a single big prize across a whole day.

If the launch is inside a wider brand programme, the brand activation games and prize and promotional games categories list the full range, and getting artwork ready covers the practical side of the branding. If it is happening inside a mall or a retail scheme, shopping centre promotions covers the extra rules that come with that.

What people say

Claire H hired us to run a 360 photo booth at an event and said the team "were very professional and did a great job running the activity with our guests". On a launch, having somebody who is not one of your brand ambassadors operating the kit tends to be the difference between the queue moving and the queue becoming the event.