The AI booth — how it actually works
The AI booth is the newest addition to the range — we brought it in during
2025 — and it's the one people ask the most questions about, partly because
the idea of an AI that generates images sounds like it belongs in a lab
rather than on an exhibition stand. So here's what happens: a guest stands
in front of the booth, it takes their photo, and then the AI analyses their
features — hair, skin tone, expression, clothing — and builds a completely
new image from scratch with them in it. Not a filter layered over the
original, not a green-screen composite. A new image generated by a
diffusion model, the same kind of technology behind the image generators
you'll have seen online, tuned for live events so each image takes around
ten to thirty seconds to appear.
The scene they land in is whatever you've asked for — your brand's colour
palette and world, a movie poster with their face on it, a futuristic
cityscape in your campaign colours, your product or mascot alongside them.
Each image is unique because the AI introduces enough variation that no
two outputs are identical, even from the same person. And once it's on
their phone via QR code, it tends to appear on their social feeds with your
branding baked into the image — which is the bit that makes it worth the
hire fee from a marketing point of view.
The booth runs itself, so there's no operator to tie up. It gets through
around 40 sessions an hour, fits in 2m by 2m, and runs from a single 13A
socket. If you've got a stand at the NEC, a product launch in Manchester or
a brand activation anywhere with footfall, it's the booth that generates
the most shareable output per square foot of any of the five.