Black mechanical rodeo bull in a red-and-black inflatable safety bed

Rodeo Bull / Bucking Bronco Hire

Hire starts at £395 plus VAT and includes a trained operator and digital timing for exhibitions, corporate events and brand activations.

A timed attraction people can follow from the aisle

The rodeo bull bucks and spins while one of our operators controls the ride from a separate console. You'll also hear it called a bucking bronco, a mechanical bull, a mechanical rodeo bull or a bull riding simulator, and they all come to the same thing: one rider at a time, a time on the display, and an inflatable bed round the machine.

On a trade-show floor that works in your favour. Someone walking past can tell what's going on without anyone explaining it, the timer gives every turn a result, and once there's a leaderboard going people tend to wander back later in the day to see if they've been knocked off it. We can keep it to a simple best-time competition, or if you tell us the format beforehand we'll run heats, a final and certificates for the top riders.

A normal three-hour session gets through somewhere around 40 to 60 rides, give or take. It depends how long people stay on, so treat it as a planning figure for the queue and the stand rota and not a promise.

Anyone riding needs to be 10 or over and at least 1.1m tall. The operator sets the pace for whoever is sat on it, so a first-timer gets a gentler ride than someone who has done it before.

Browse Exhibition Games
Mechanical rodeo bull with inflatable bed, control console and entrance mats set up indoors
Required floor area
18ft x 18ft
Clear headroom
10ft
Typical rides in 3 hours
40-60
Public liability cover
£5M

Where the rodeo bull works

  • Exhibitions and Trade Shows

    The moving ride is easy to pick out across a hall, and the visible timer gives people in the aisle a competition they can understand.

  • Brand Activations and Promotions

    Run a campaign leaderboard, daily final or certificate challenge while our operator looks after the machine and each rider.

  • Corporate Parties

    A timed best ride gives departments or office teams a simple competition without asking your own staff to operate the attraction.

  • Conference After-Parties

    It runs indoors on a hard floor where the venue can provide an 18ft square area, 10ft headroom and the required mains power.

  • Freshers and Student Events

    One-at-a-time rounds give the waiting crowd something to watch, with each rider's time shown on the digital display.

  • Wild West Themes

    Pair it with the Saloon Bar Shoot-Out and carnival equipment when the western theme needs to carry across more than one attraction.

For promotions, build the activity around the score

What a campaign actually gets out of a mechanical bull is a number. Every ride produces a time, and a time gives your stand team something to talk about, put on a board and hand a prize out for. We look after the timer and the leaderboard, so your people can get on with the conversation, the badge scan or the prize and no brand ambassador has to learn the controls as well.

We've had event mascots on it and supplied it for a branded drinks promotion, so it doesn't need a cowboy theme to make sense. The bull body itself isn't a flat panel you can put artwork on, but the signage, barriers and leaderboard around it are worth looking at, so send the stand design over and our in-house branding team will tell you what's realistic before anything is promised or printed.

If you want fixed heats, a final at a set time or certificates for the best scores, put that in the brief. It's a lot easier to plan the competition round the stand schedule in advance than to work it out once the hall has opened.

See Our Branding Service
Event mascot riding a black mechanical bull in a red-and-black inflatable bed

Size and site requirements

Floor Space Height
Unit size: 15ft x 15ft 9ft
Required space: 18ft x 18ft (about 5.5m x 5.5m) 10ft
  • Minimum access width: 3ft 3in (1m)
  • Power: 2x standard 13A sockets within 25m
  • Capacity: one rider at a time
  • Rider minimum: age 10 and 1.1m tall
  • Suitable indoors on artificial grass or a hard floor
  • Suitable outdoors on a level grass site

Outdoor hard standing needs checking from the site details, because the surface and how level it is both matter. Send a photo or a plan with the enquiry and we'll confirm whether the spot you've got in mind works.

What the hire includes

  • Mechanical rodeo bull and motion base
  • Inflatable safety bed and electric inflator
  • Large digital ride timer
  • Trained operator for the full session
  • Entrance safety matting
  • Power cables
  • Delivery, setup and collection by our own team
  • £5 million public liability insurance
  • Indemnity to principal cover while our staff are supplied
  • Risk assessment, method statement and current certificates for the venue

The starting price is £395 plus VAT for the normal three-hour session. Longer bookings are £50 plus VAT for each extra hour. Delivery charges and location-dependent minimum order values may apply, so the final figure depends on the venue and the rest of the booking.

The operator stays with it all session

One of our trained operators is with the bull for the whole session, sets the ride for each person and looks after the timer. We deliver it, build it, run it and take it away again in our own vehicles, so your stand team can deal with visitors and leave the machinery to us.

The current black-and-red inflatable bed is made by Pongo and is inspected annually. The present inspection report records conformity with EN14960:2019 at the time of testing, and we can send the current certificate to your venue along with the risk assessment, method statement and insurance documents before the event.

We've been running event equipment since 1999 and the bull lives in our 25,000 sq ft warehouse in Rotherham, five minutes from the A1, M1 and M18. We own it and maintain it ourselves, so if the venue has a technical question there isn't another hire firm in the chain to go and ask.

Ask About Your Venue
Black mechanical bull with dual digital timer, control equipment and padded entrance mat

Exhibition venue delivery

We regularly deliver rodeo bulls to NEC Birmingham and ExCeL London, and our wider venue work takes us to Manchester Central, ACC Liverpool, Olympia London and Harrogate Convention Centre as well. A big hall doesn't mean the bull will fit on your particular stand, though, so send us the usable floor area, the clear height and the loading access along with the venue name.

If the bull is one part of a bigger booking we can bring exhibition games, brand activation games and event equipment on the same delivery, with one contact and one invoice for the lot.

What clients say

Tracy Gavin hired the rodeo bull for a Wild West birthday and said: "Tom and Kane were excellent. Arrived in plenty of time and were really friendly. Highly recommend this company and would definitely use again."

Jacqui Oxley booked the bucking bronco with a bouncy castle and assault course for a Year 6 leavers party. She said: "They arrived on time and got on with setting up, Graham, Kane and Tom were absolutely brilliant with the children and were a pleasure to deal with and are a credit to the company."

Rodeo bull questions

Will the rodeo bull fit on an exhibition stand at the NEC or ExCeL?

It needs a clear operating area of 18ft x 18ft (about 5.5m square), 10ft of clear headroom and a 3ft 3in access route. It also needs two standard 13A sockets within 25m. That works in a lot of hall and activation spaces, but send the stand plan over before booking so we can check the usable area, because the overall stand size doesn't tell us whether it fits.

How does a rodeo bull leaderboard work?

The large digital display times each ride and our operator keeps the results. You can run one best-time table across the session, or ask us to plan heats, a final and certificates for the leading riders. Tell us which you want before the event so it can fit round seminar, prize-giving or stand schedules.

Who can ride this bucking bronco?

It takes one rider at a time. Riders need to be at least 10 years old and 1.1m tall, and the operator adjusts the ride to whoever is on it. If there'll be younger children about, mention their ages when you enquire and we can suggest a different ride that suits them better.

Is this the same ride as the rodeo reindeer, pumpkin or Christmas pudding?

They are themed alternatives in the same multi-ride range. The bull is the standard year-round version; the rodeo reindeer and rodeo Christmas pudding suit winter events, while the rodeo pumpkin is the Halloween attachment. Availability can vary, so tell us the theme and date when you ask for a quote.

See the rodeo bull moving and the inflatable bed in use below. More equipment videos are on our YouTube channel.

Rodeo bull gallery

We've got more than one bull body and more than one inflatable colour scheme, so if a particular finish in these photos matters to the stand design, say so in the brief and we'll confirm what's free for the date.

  • Glossy black rodeo bull in the red-and-black Pongo inflatable bed, ready for riders

  • Cowhide-style mechanical bull in a stars-and-stripes inflatable bed, with separate control console and entrance mats

  • Event mascot riding the black mechanical bull inside the red-and-black inflatable bed

  • Black rodeo bull setup with dual digital display, control equipment and padded entrance mat

  • Black rodeo bull in a stars-and-stripes bed under a canopy, with the operator and belt barriers in place

  • Cowhide-style rodeo bull in a stars-and-stripes bed with branded event barriers around the attraction

  • Rider balancing on the cowhide-style rodeo bull inside the inflatable stars-and-stripes surround

  • Rider on the mechanical rodeo bull with the waiting crowd behind the inflatable bed

Related products

The surf simulator is the other timed mechanical ride we do, and the reindeer, pumpkin and Christmas pudding are the seasonal versions of this one. The Saloon Bar Shoot-Out keeps the western look going, and the rest of the games below are the ones that tend to get booked alongside the bull for a bigger exhibition or corporate package.

Check the rodeo bull against your stand plan

Send us the date, venue and hall, stand dimensions, clear headroom, access route and nearest power. Tell us whether you want a simple leaderboard or a planned final, and whether the bull is travelling with other games, and we'll check the fit before quoting.

Is it on grass or hard standing?
Do you have electricity on site (within 25 metres)?
Do you require the items to be staffed by us?
For event bookings
Are you VAT registered?